Litus Music
A Talent Agency Case Study
Litus Music is a Miami-based talent agency specializing in curated live music entertainment for corporate and social events.
Our Strategy
When Amy and her team came to us, they relied heavily on word-of-mouth, referrals, and cold outreach, and while it worked, they knew they were missing a huge opportunity on LinkedIn.
We started by optimizing Amy’s profile to ensure it clearly positioned her as an industry leader. From there, we developed a B2B outreach strategy with targeted messaging designed to drive discovery calls.
Using LinkedIn Sales Navigator, we identified four key audience personas and executed a strategic outreach campaign to connect with high-quality leads. Through ongoing analytics and refinement, we continuously optimized messaging to maximize engagement and conversions.
The numbers
In the first two months, we focused on testing and refining our messaging strategy to ensure maximum engagement. During this period, we generated 10 leads who booked discovery calls with Amy’s team. By the third month, after optimizing our approach, that number increased to 14 leads, and the momentum hasn’t stopped. Now, the strategy consistently delivers 2-4 qualified leads per week, creating a reliable and scalable pipeline for ongoing growth.