HR Girlfriends
An HR Online Community
Case Study
HR Girlfriends is a global online community and membership supporting women in the field of Human Resources through consulting, events, personal and professional development resources, and networking opportunities.
Our Strategy
HR Girlfriends contracted us to develop a social media marketing strategy to help grow their community and generate more membership sales. When they first came to us, they were active on social media but did not have a consistent posting schedule or a comprehensive content marketing strategy.
We conducted a thorough social media profile audit where we analyzed which content was performing well and where their marketing needed improvement. Based on that information, we developed a comprehensive marketing strategy to grow their following and increasing engagement across all platforms, primarily LinkedIn. We continued to analyze the effectiveness of our marketing strategy and make adjustments necessary to maximize our results.
The numbers
Over the past three years, we’ve helped transform this brand into the go-to community for women in HR. Their LinkedIn company page grew from 65K to over 179K followers—a 200% increase—with an average monthly reach of 180K+. This visibility directly contributed to a 46% increase in annual membership revenue and 15x more website traffic from social. Beyond revenue, their prominent social presence has opened doors to new partnerships and affiliate opportunities, solidifying their position as a leader in the HR space.
company page followers
%
Monthly Membership Increase
%
Website Traffic Increase
“Before hiring Lindsay, I was on the struggle bus regarding my social media presence. While I had a tech platform to schedule posts, I lacked a consistent strategy, and it showed. Working with Lindsay for almost 2 years has significantly increased my revenue due to the improvements in my social media presence, from the quality of the content to the consistency of the messaging and overall engagement of my followers.”
– Saná